With all the uncertainty regarding the sustainability and future of the Health Care System, physicians, private medical practices, and fitness professionals are beginning to see a unique opportunity. The obesity epidemic and the incidence of chronic disease and injury have forced the need for a preventable, medically integrated, and outcome-based model of medical fitness. The goal is to combine the science of medicine, and the physiology and endocrinology of the body to develop a health care model that creates permanent changes, heals degenerative conditions, and restores health and vitality to patients.
For fitness professionals there is a profound opportunity to capture a part of the market that is typically terrified to walk into your average gym or studio, and that one may feel equally terrified to train. However, the unparalleled unique selling position of a medically integrated facility lends a level of credibility, authority, and trust that will set one apart from almost all competition.
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